The Sweet Spot

If you have basic information that you would like to have reviewed then feel free to send it through to:

pitch@adrenalinequity.com

We focus on proprietary technologies and innovation that create a genuine competitive advantage — spanning advanced engineering, chemical processes, software, hardware, AI & machine learning, and communications technologies.

Our sweet spot sectors are:

  • Space, Aerospace & Aviation

  • Defence, Defence Technology & Cybersecurity

  • Industrial Services & Engineering Technology

  • Environmental, Cleantech & Toxic Waste Treatment Technology (including Batteries)

  • Maritime / Offshore Technologies

  • Energy Transition / Renewable Energy / BESS

We invest only in sectors where we have relevant experience and a clear understanding of the underlying technology, markets and commercial dynamics.

A strong and defensible intellectual property position is fundamental to our investment approach, particularly where proprietary technology, know-how or processes provide a sustainable competitive advantage and meaningful barriers to entry.

This allows us to contribute more than capital — bringing operational know how, informed judgement, industry perspective, strategic support and relevant networks to the table.

What We Don’t Look At

It is impossible to be able to have an understanding of all things, and whilst we are always excited to review new opportunities there are areas we just don’t understand:

  • Fintech

  • Biotechnology & Pharma

  • Physical asset development (property, industrial)

  • Life Sciences

  • Tourism

  • Retail - Brick & Mortar or Online

  • Media & Advertising

  • Crypto

Where We Have Invested

Historic investments have been completed in a number of thematics - many of which do not form a part of our business model moving forward but which have taught us a considerable amount about early stage investing.

  • Print & Digital Media

  • Physical Media Infrastructure

  • Telecommunications

  • Health & Self Care Products

  • Hospitality