The Sweet Spot
If you have basic information that you would like to have reviewed then feel free to send it through to:
pitch@adrenalinequity.com
We focus on proprietary technologies and innovation that create a genuine competitive advantage — spanning advanced engineering, chemical processes, software, hardware, AI & machine learning, and communications technologies.
Our sweet spot sectors are:
Space, Aerospace & Aviation
Defence, Defence Technology & Cybersecurity
Industrial Services & Engineering Technology
Environmental, Cleantech & Toxic Waste Treatment Technology (including Batteries)
Maritime / Offshore Technologies
Energy Transition / Renewable Energy / BESS
We invest only in sectors where we have relevant experience and a clear understanding of the underlying technology, markets and commercial dynamics.
A strong and defensible intellectual property position is fundamental to our investment approach, particularly where proprietary technology, know-how or processes provide a sustainable competitive advantage and meaningful barriers to entry.
This allows us to contribute more than capital — bringing operational know how, informed judgement, industry perspective, strategic support and relevant networks to the table.
What We Don’t Look At
It is impossible to be able to have an understanding of all things, and whilst we are always excited to review new opportunities there are areas we just don’t understand:
Fintech
Biotechnology & Pharma
Physical asset development (property, industrial)
Life Sciences
Tourism
Retail - Brick & Mortar or Online
Media & Advertising
Crypto
Where We Have Invested
Historic investments have been completed in a number of thematics - many of which do not form a part of our business model moving forward but which have taught us a considerable amount about early stage investing.
Print & Digital Media
Physical Media Infrastructure
Telecommunications
Health & Self Care Products
Hospitality